Nowadays, it is essential for every company, not just those dealing in automobiles, to have a website. But more is needed; you also need to optimize your web platform to assist you in effectively generating leads and converting them into sales via automobile marketing.
If the marketing techniques for your car dealership are effective, but your website needs to be adequately optimized, you are leaving much money on the table and not making as many sales as you might be. You will be startled to learn that it takes a person just around fifty milliseconds to make an opinion about your online platform, deciding whether or not they like your website. This fact will undoubtedly come as a surprise to you.
The room for mistakes is minimal at this point. It is critical to ensure that your dealership’s website is optimized for success since it serves as the virtual face of your business to customers. You can invest in a car dealership website from Simple Dealer. Using its drag-and-drop functionalities, you can create a website for your car dealership in no time. Click here to learn more about the software.
In our blog post for you today, we will discuss seven best practices that will improve your dealership website.
1. Incorporate a blog into the website of your dealer business.
Content is the primary driver of search engine optimization (SEO) since it is how people and search engines locate your website. Blog postings efficiently bring out fresh material and demonstrate to search engines that you are active. It is also a terrific approach to connect with your consumers by supplying them with helpful information and offering them more reasons to remain on your website.
2. Make frequent changes to the stuff you have.
You are not required to provide new information consistently daily. You may instead routinely update the material on your website and blog to keep up with the latest search trends, keep your keywords up to date, and present current and high-quality information. It is recommended that some time be set aside each week to review any blogs that need an update. In addition, this is another approach to demonstrate to search engines that your dealer website is currently being used.
3. Invest in improving your site speed.
If your website is not up to speed, you might be missing out on possible sales since the average attention span of a person is 7 seconds, but it takes the majority of websites 11 seconds to load completely. If the page on your dealership’s website takes too long to load, prospective buyers will get frustrated and leave the page, likely to visit the website of another dealership instead. This will lead to a more significant bounce rate, determined by the frequency with which users view a page on your website and then instantly leave the page without doing anything further. Your search engine SEO will only improve if you have high bounce rates since this indicates to search engines that people want to avoid interacting with your website.
4. Build quality backlinks.
A backlink is a term used to describe any connection made by another website to anything on your website. Backlinks tell search engines that your dealer website can be relied on as a credible resource. It is the same thing as if another person were to mention your website or if another person were to offer your dealer site a vote of confidence.
Submitting your website to online business directories, participating in collaborative blog posts, producing news articles, or issuing press releases are potential starting points for creating high-quality backlinks.
5. Remove the sites that have the lowest ranking.
If you have pages on your site that rank badly, your overall domain authority will suffer. If Google or one of the other search engines decides that a page on your dealer website has a low quality, your overall “score” will suffer, and your attempts to optimize your website for search engines will be harmed. Suppose the page in issue is either an out-of-date specials page or an educational page that needs to perform better in traffic. In that case, it is recommended to obliterate such pages and move the content to another site. This is because the former option is preferable to the latter.
6. Utilize a responsive site design.
Responsive websites load faster and give the impression that they are more attractive. A responsive website will automatically adjust itself to accommodate any screen size instead of only being mobile-friendly. A mobile-friendly website cannot be responsive. Because of this, your customers can access your dealer website using any device, ultimately leading to increased website traffic.
7. Ask users for website feedback.
It would help if you got feedback from your customers about your website to take advantage of the increased importance that search engines place on the quality of the user experience. You could ask your customers about their experiences using your dealer site, send out surveys, and create a section on your website where people can submit their feedback on what they think of the site. All of these are potential options.
Conclusion
A website is one of your company’s most crucial automotive marketing techniques. It will help guarantee that your car dealership’s sales continue to be robust in this era of digitalization. If you use the website builder from Simple dealer, you can guarantee that your website will draw in many prospective leads daily! If you want to know more about the software, to need to schedule a demo, fill out this form.