TOP REASONS FOR INVESTING IN VIDEO MARKETING FOR STEPPING UP AUTO SALES
FOLLOWING ARE A FEW STRONG ARGUMENTS THAT WILL ENCOURAGE YOU TO INVEST IN ENTERTAINING VIDEOS TO ATTRACT MORE CLIENTS.
MAKE PROSPECTS FAMILIAR WITH NEWLY LAUNCHED VEHICLES
Did you realize that many potential customers avoid your dealership because they are uninformed of freshly introduced models? Video marketing may stimulate the attention and curiosity of such eager leads. Google’s study indicates that videos have helped 40% of interested shoppers find new products.
Even indifferent shoppers would consider purchasing a new car due to the desirable characteristics of a new automobile model.
ALLOW EASE OF COMPARING DIFFERENT AVAILABLE OPTIONS
Buyers interested in comparing and contrasting the features of several models within a certain price range may find videos beneficial. Detailed videos provide prospective customers studying new models with practical insights about model attributes. This helps them to refine their search results and make purchases quickly.
Video optimizing light, music, and visuals provides prospects with an immersive experience. You may create an environment that quickly boosts viewers’ spirits and subtly influences them to choose in your favor.
If you create videos for prominent social channels such as YouTube and Facebook, your prospects will also have access to the comments written by other viewers. This also has a good effect if the words are carefully curated.
UTILIZE THE PERSUASIVE POWER OF INFLUENCERS AND BRAND ADVOCATES TO STIMULATE SALES
It is human nature to trust the statements of individuals who wield considerable influence in a given field. The automotive sector is not exempt from this. Videos showcasing influential individuals’ test drive experiences may demand prospects’ attention. Their perspectives will make an unforgettable mark on the mentality of purchasers.
Videos with brand champions might be produced illustrating the significance of a vehicle for a specific event, such as traveling to college. Such relevant videos may improve your ability to engage with targeted prospects.
INVITE PROSPECTIVE CLIENTS TO YOUR SHOWROOM OR DEALERSHIP
A compelling tale will demonstrate the magnetism of videos. Once your prospects have thoroughly explored the model in visual mode, they will feel motivated to visit the showroom to examine the models in person. Interestingly, you may produce captivating videos with any decent online free movie creator.
Once upon a time, renowned automaker Fiat Chrysler used digital movies for web advertising, with the annual Jeep Celebration Event in the spotlight. The administration wanted to know whether videos could be converted. The success metric was based on the foot traffic that various dealerships would get. You will be astounded that more than fifty thousand automobile enthusiasts visited more than three hundred dealerships within six weeks. Videos may generate avalanches of conversions when used wisely.
SHOWCASE YOUR AUTOMOTIVE PRODUCTS
You may increase interaction with prospects by presenting your vehicle products in a visually attractive and persuasive way using a variety of video formats.
SEVERAL OF THE INSTANCES ARE SHOWN HERE:
- A video tour of the automobile’s inside and exterior.
- Customized video walkthroughs for particular customers that want to examine specific models
- Virtual Test drive video is provided by a Go Pro camera installed on the dashboard to allow customers to experience the pleasure of driving and the mighty power of the vehicle engine.
- Team meeting recordings in which your employees discuss their customer service experiences
- Montage movies accurately represent how your service and sales staff go about everyday business to provide the best possible purchase experience for new or current consumers.
- Customer testimonial videos
- Videos showcasing your team’s proficiency in performing car servicing-related tasks efficiently.
- A video with maintenance suggestions educates viewers on recommended car maintenance and servicing practices.
Such video advertisements will encourage prospects’ confidence in your dedication to providing superior service. This will attract them to your dealership anytime they are in the market for a new automobile.
INCREASE ORGANIC VISITORS TO YOUR SITE
If your dealership’s website engages visitors more effectively, it will rank higher in the SERP index for all relevant queries. You may do SEO effectively by directing a growing number of leads to your brand’s website with marketing videos.
Your position on search engine results pages (SERP) will rise gradually. Post your videos in numerous communities and incorporate the link to your website in critical places. This will encourage leads to enter your website in quest of further information effortlessly. Attempt to maintain educational videos on the website. Prospects will spend more time investigating them.
Text-only websites get fewer conversions than web pages with embedded videos. Remember that videos should be mobile-friendly and viewable on portable devices.
Always include a prominent “call to action.” Invite viewers to visit your store or speak with the dealer. Your contact information should be displayed in the video and on all platforms where you broadcast it. Place a Google Map on the homepage of your website to direct visitors to your showroom.
Offers or incentives that you are now providing should be highlighted in videos. Attempt to personalize the rewards depending on the surfing behavior of each unique lead.
INFLUENCE PROSPECTS WITH TESTIMONIALS OF SATISFIED BUYERS
You might request that prior purchasers create short movies detailing their experiences with your dealership. You may give them an incentive in exchange for their time and work. With SEO-optimized descriptions, upload these videos to YouTube, social media, and your website. You will soon be inundated with fresh booking and test drive requests.
CONCLUSION
High-quality, professionally filmed, and produced videos may give your dealership a much-needed makeover in drastically increasing sales and profitability. The backdrop of the video is crucial to displaying your dealership in a favorable light and improving its reputation. To make your videos appealing and attractive, you can use video review software from Simple Dealer. The software is designed to make video reviews more accessible than ever for dealerships and customers. Sign up to schedule your free demo now!
