Are you disappointed with the sales earnings at your car dealership? Do not worry. You must include video marketing in your digital campaign strategy to increase your company’s reach. Why? Because captivating online videos have an impact on 75% of car buyers’ buying choices, according to a study done by Google. Videos provide fantastic opportunities for lead nurturing and increasing store traffic for car dealers.
The video review software from Simple dealer is all you need if you are looking to increase customer engagement across the purchasing funnel. To read more about our video review software, click here.
Top reasons to engage in video marketing to boost car sales:
The following will persuade you to spend money on exciting movies to attract more customers.
Show potential customers the newest models of automobiles.
Did you know that many prospective buyers steer clear of your dealership because they need to be made aware of recently announced models? Such eager leads’ interest and attention may be piqued through video marketing. Due to the appealing features of a new car model, highlighted in the video reviews, even uninterested customers can think about buying one.
Allow for easy comparison of different options.
Customer review videos may be helpful for buyers who want to compare and contrast the features offered by several models within a specific price range. Prospective buyers researching new models might learn beneficial information about the model’s characteristics from detailed documentaries. They can swiftly make purchases thanks to the improved search results.
Customer review videos provide potential customers with an immersive experience by maximizing the light, music, and pictures. You may create an atmosphere that instantly lifts viewers’ spirits and gently sways them to make the right decision.
Your prospects will have access to the comments left by other viewers if you make videos for well-known social media platforms like YouTube and Facebook. If the words are well chosen, this also has a positive impact.
Use brand advocates’ or influencers’ persuasive abilities to boost sales.
Humans tend to believe the opinions of those who are very influential in a particular profession. This also applies to the car industry. Videos of well-known people’s test drives may grab potential customers’ attention. Their opinions will have a lasting impression on consumers’ mindsets.
Videos with brand ambassadors might be made to highlight the value of a car for a particular situation, such as going to college. Such pertinent films could enhance your capacity to interact with specific prospects.
Invite prospective customers to your dealership or showroom.
You may make compelling movies using any free online video maker. Your prospects will be inspired to visit the store to see the models in person after properly examining them in visual mode. The fascination of videos will be shown via a gripping story.
The annual Jeep celebration focused on digital videos formerly employed by famous carmaker Fiat Chrysler for online advertising. The administration was curious about the conversion capabilities of videos. The foot traffic that different dealerships would see served as the success measure.
Enjoy a range of options for displaying your car products.
You may boost contact with prospects by employing a range of video formats to offer your car goods in a visually appealing and convincing manner.
• A video tour of the car’s inside and exterior.
• Personalized video walkthroughs for clients who wish to check out specific models
• Potential customers may see a virtual test drive video with a dashboard-mounted GoPro camera to feel the thrill of driving and the tremendous might of the car engine.
• Montage videos showing how your sales and service staff go about their daily tasks to provide the best possible car experience for new customers or existing clients;
• Customer testimonial videos;
• Servicing videos showcasing your team’s ability to handle car servicing-related tasks quickly; and
• Maintenance tips videos instruct people on how to maintain their vehicles.
Such video adverts will boost potential customers’ faith in your commitment to providing top-notch service. Because of this, they will be drawn to your dealership whenever they are looking for a new car.
Increase the organic traffic to your website.
Your dealership’s website will rank higher in the SERP index for all relevant searches if it engages visitors more successfully. You may use SEO successfully by using marketing videos to drive more leads to your brand’s website.
Post your movies in various forums and provide links to your website in strategic locations. This will inspire leads to easily access your website for further information. Try to keep the website’s instructive videos updated. Prospects will look at them more thoroughly. Your ranking in search engine results will progressively become better.
Those having solely text on them convert at a lower rate than websites with videos. Keep in mind that videos should be watchable on portable devices and mobile-friendly.
A clear “call to action” encouraging visitors to stop by your showroom or contact the dealer should always be there. In the video and on all platforms where the video is published, your contact information should be prominently displayed. To drive website visitors to your showroom, include a Google map on the front page of your website.
Videos should emphasize any incentives or offers you are currently making. Try to tailor the prizes to the surfing preferences of each distinct lead.
Influence potential customers with positive customer testimonials.
You may ask previous customers to make short documentaries on their interactions with your dealership. You may offer them a reward in return for their time and labour. Upload these videos to YouTube, social media, and your website with SEO-friendly descriptions. New booking and test drive requests will soon be pouring in.
Conclusion
High-quality, professionally created, and produced videos can provide your dealership with a much-needed makeover in terms of drastically increasing sales and profitability. Our video review software can be used to create and post customer review videos in no time. Fill out this form to schedule a free demo or learn more about our software.