Videos are currently an alternative method for providing reviews or feedback. Increasing numbers of car dealership businesses today choose to create videos for marketing, promotional awareness, and customer reviews. The common notion is that video reviews from customers are a significant game-changer, yet, they are ineffective if not used appropriately. Videos must be seen for what they are: resource-intensive and wasteful if performed incorrectly.
A customer may leave a review on social media or on a blog. Consumers today prefer video reviews to written reviews due to their accessibility. Let’s examine the benefits of video reviews for car dealership business. Continue reading for additional advice on how to create the ideal video testimonial, including why video is superior to written reviews and the advantages of having them on your website.
Typically, a customer will watch a video review of a product or service that has already captured their attention; the primary goal of the video review is to maintain this attention and pique the customer’s interest. For instance, if a customer is watching a review for a vehicle, they will see the product physically, which will inform them of the correct product to purchase as well as proper usage instructions and the finished product.
You will be able to effectively educate your audience if you use the proper visual effect and make an extra effort to produce high-quality videos. In contrast to other forms of reviews that require time to complete before you can gather important information, video can convey the message in mere seconds. People with short attention spans also benefit most from video reviews. Videos are also readily available and practical for mobile users. We are dominated by mobile phones and videos because they are more convenient to view on them. Videos are fashionable and engaging. They are one of the most effective means of contacting customers because they facilitate communication and connection.
But, how do I create effective and interactive customer review videos?
Including graphics and text in your video makes it more visually appealing. It can be quite tedious to observe someone speak for an extended period of time while nothing else occurs. Not only is it a way to keep viewers interested, but it’s also beneficial to highlight all the statistics and data. It might be a good idea to have your questions written down rather than reading them out loud. Thus, the viewer will not become confused when different individuals are speaking. Moreover, the graphics are entertaining and engaging to view.
Simple Dealer Suite equips businesses with creating beautiful, attractive, and highly engaging videos by using in-built templates and images. We know that finding the right balance between smart and exciting is difficult, which is why video review software could be just what your business needs to attract new customers.
Video marketing tips for car dealerships
Here are some effective recommendations for your dealership’s video strategy:
Always be retargeting
A poor imitation of the motto always be closing, but the same concept. You are losing money if you do not retarget your visitors, views, clicks, transactions, or other key measures.
- Retarget individuals depending on video views, as stated before. It provides an excellent method for segmenting your audience by interest.
- Retarget individuals depending on their promotion opinions. Most dealerships retain their promotions under a URL on their website; this would be the greatest opportunity to retarget them for the same bargain they just saw, maximizing your chances of generating a lead.
- Retarget individuals based on the car page they just saw, but this time push an offer associated with that listing.
Spot the trend and make use of it
Here is a visual representation of the search volume for the term “electric vehicle” over the last five years. An increase of over 30 percent cannot be explained by chance. Governments have provided funds for them, new technology has been developed, Elon Musk has become a symbol, the dependability of electric vehicles has risen, and certain businesses have become more environmentally conscious than ever before. These are wonderful things to discuss in a video, you’ll get momentum with your audience, and your film will be distinct from those of other dealerships.
Save costs by dividing your videos
You can produce various Facebook and Instagram posts, Instagram Stories, and YouTube videos, and why not add Pinterest to that list? To save production expenses, segment your information into short videos. With a two-minute video, you may bullet point the script and separate these bullet points into many 10 to 20-second videos.
The idea is that the more you split your material, the more publications you may produce without investing time or money in fresh creations.
When it comes to the vehicle dealership business, having video material is not a simple task, but it is unquestionably an advantage that should be kept in mind. Our video review software assists your dealership in increasing the number of leads, traffic, and natural interaction. You are welcome to schedule a conversation with us, and we will happily assist you if you are unsure how to get your video marketing plan off the ground.